The photo above shows how a solid promotion can boost attendance. A local VFW chapter passed out free calling cards to all troops who attended the show at Ft. Leonard Wood, MO. We brought these happy soldiers onstage to meet our stars Neal Matthews and Michelle Rosen and to show off their calling cards.

BY USING OUR FREE MARKETING PACKAGE YOU CAN . . .

Saturate your community with posters and handbills
Place photos and articles in the base paper, local press, and magazines
Get posted in calendars, directories, and gate entry signs

IN OTHER WORDS, YOU CAN CREATE A STRONG AWARENESS OF THE UPCOMING EVENT

AND CREATING AWARENESS IS AN IMPORTANT FIRST STEP
BUT . . .
IT DOES NOT FILL SEATS. GOOD PROMOTION DOES.

DON'T DO ALL THE WORK YOURSELF! GET OTHERS INVOLVED. Most military communities have several active organizations, service-oriented or otherwise, comprised of both military personnel and dependents who are looking for positive and beneficial events to support. FOR BEST RESULTS GET SEVERAL GROUPS INVOLVED.

Remember, we are corporately funded so we do not keep any proceeds generated by LETTERS FROM THE FRONT playing at your community, making it a wonderful fund raising opportunity!

SUGGESTIONS: ( But don't be limited -- use your imagination)
FUND RAISING: Groups are always looking for ways to raise funds for worthy causes in their community. Selling tickets to our show is an excellent means to do so.
RAFFLES: Admission tickets can also be used as raffle tickets for donated items.
MIDDLE & HIGH SCHOOLS: A natural for ROTC units, American history extra credit, thespian clubs, etc.
VETERAN GROUPS: VFW, American Legion, MOAA -- this is the show that salutes them all.